On Track with Cadillac: Real-Time Social Media at the F1

The Project

Managed Cadillac ANZ’s organic social media before and during the Melbourne F1, boosting awareness, growing followers, and sharing timely updates with fans.

The Challenge

High-speed event coverage risked generic or lost content. Needed to engage both motorsport enthusiasts and casual followers while showcasing Cadillac’s authentically.

The Approach

Ran a live, engagement-focused social strategy:

• Posted real-time updates from the F1 track

• Shared influencer and fan-generated content

• Showcased Cadillac vehicles in context with the event

This approach built excitement, strengthened the community, and told Cadillac’s story in an authentic way.

The Result

Delivered consistent, timely, and engaging content that strengthened Cadillac ANZ’s social presence.

Impact:

• Increased brand awareness at the Melbourne F1

• Grew social following through fan and influencer amplification

• Boosted engagement with live, authentic content

Services Provided

• Social media content strategy

• Organic post creation & scheduling

• Community & influencer content amplification

Client Testimonial

" It was a pleasure working with Jordon when she supported our team on the General Motors account.

Jordon was an absolute standout when it came to managing the fast-paced nature of live events, including the launch of the Cadillac team in the F1. She handled real-time posting with impressive precision, keeping the channel incredibly engaging and vibrant throughout. Her ability to manage and curate content from both influencers and fans on the fly was a massive asset to the project, all while maintaining brand safety.

Beyond her technical skills, she is incredibly reliable and responsive. She made the entire process seamless and was consistently easy to work with, even when things got busy. I would highly recommend her to any team looking for a dedicated, creative, and highly capable social media professional.”