Google Ads Management · Technical Troubleshooting · Campaign Strategy
The Project
Bam + Bala is a Shopify brand selling herbal tea blends for bloating relief, digestion and gut health, energy and calm. I was brought in to get their Google Ads account properly up and running, on a modest budget, for a client who was new to Google Ads and wanted to keep a close eye on spend.
The Challenge
Nothing was broken in an obvious way; it just wasn't working. Products weren't being approved in Google Merchant Center, the existing campaign was pulling in irrelevant traffic, and conversion tracking was flagged as misconfigured. On top of that, some of the automatically generated ad copy used language that carried real compliance risk. Untangling it meant working through several separate, compounding issues before a single dollar of spend could be trusted.
The Approach
Diagnosed and fixed seven separate issues blocking Google Merchant Center approval, from a domain claimed under the wrong account to duplicate product feeds and mismatched shipping rates, down to one clean, accurate feed for the real product catalogue
Reviewed the existing automated campaign, found zero negative keywords and no audience targeting, and built a comprehensive negative keyword list to cut out irrelevant traffic
Built a dedicated, tightly targeted Search campaign from the ground up, with ad copy written in the brand's own voice, grounded in real keyword intent rather than broad automation
Built a Shopping campaign on the newly cleaned product feed
Fixed conflicting and misconfigured conversion tracking so performance data could actually be trusted
Caught and corrected language in keyword lists and ad copy that risked misleading advertising and regulatory issues, replacing it with accurate, compliant alternatives, protecting the brand before it became a problem
The Result
With tracking fixed and the account rebuilt properly, Bam + Bala finally had accurate, trustworthy data to work from, rather than guessing. The dedicated Search campaign delivered a 79% lower cost per click and a 20% higher click-through rate than the previous automated PMax campaign, clear proof that tighter, more deliberate targeting was working. That same data also pointed to the next real opportunity: strengthening trust and conversion on the website itself, a far more useful outcome than an inflated number, and a clear, evidence-based next step.
Services Provided
Google Merchant Center setup & troubleshooting
Google Ads strategy & campaign build
Conversion tracking audit & fixes
Ad compliance & copy review
Client Testimonial
“Jordon is so knowledgeable and helpful. She navigated a plan for my Google Ads, and it’s taken them to a more profitable place. So grateful.”
MEL PINDER
BAM + BALA FOUNDER
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