Keeping the Feed Running: Social Media Cover for Schots

Marketing Strategy · Brand & Visual Identity · Social Media & Content · Website Strategy

The Project

Covering organic social media for Schots Home Emporium across Instagram, Facebook, and TikTok while a team member is on leave, keeping their content running smoothly and on-brand without a gap.

The Challenge

Schots already has a strong, established social presence and produces their own reels in-house. The brief wasn't to reinvent anything; it was to step into an existing rhythm seamlessly: matching their tone, working with the content they create, and keeping pace with campaigns and seasonal sales, without the team needing to brief or check in on every post.

The Approach

• Resizing and adapting Schots' own reels and photography for each platform's format and best practices

• Adding on-brand text overlays where it strengthens a post

• Writing captions tailored to each platform; what lands on TikTok doesn't necessarily land on Facebook, while keeping everything sounding like Schots

• Mapping content to live campaigns, sales periods, and seasonal moments, keeping the calendar relevant without needing a brief for every post

The Result

A reliable, consistent presence across all three platforms, with content staying on-brand, on-campaign, and on schedule throughout. The goal of this kind of work isn't to overhaul what's already working; it's to make sure nothing drops while the team's attention is elsewhere, and that's exactly what's happened.

Services Provided

• Organic social media management (Instagram, Facebook, TikTok)

• Content resizing & adaptation

• Caption writing & platform-specific copy

• Campaign & seasonal content planning

Client Testimonial

Coming soon.

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